Concept Flowers
September 8, 2014During the last year I’ve got to know a lot of people in the wedding industry, they do all different things, from transportation,to cakes, to venue dressing, to hair and makeup, and to floristry.
One thing always came to me when getting to know them, shooting for them and just generally hanging out with them, is that they all work bloody hard at what they do and still people ask from time to time, “why do you charge so much?”So I came up with this idea to show the behind the scenes activity of a business.
My aim, is hopefully that it will give people a little insight into the longs hours that are spent, learning a craft or skill, creating beautiful things, and caring about the service they provide, whilst working hard to earn those pennies.
A Day in the life of!
So I start this new “Blog Project” with Concept Flowers. After hanging out with Lauren from Concept Flowers for quite some time and becoming the best of friends, I soon realised that being a florist is not as easy as it looks! Yes I admit… I was one of those that thought ‘can it really be that hard?! The answer is YES IT CAN, AND YES IS!!Lauren soon explained to me in general conversations what actually goes on in a florist’s environment during the creative process and the general running of the business.
Delivery times are 5.30-6am and correct conditioning of the flowers can take hours, then there’s putting the flowers together and making them to each specific customer order. Paperwork, bespoke quotes, ordering, emails, accounts,conditioning, meetings, Social Media updates, setting up, breaking down…….the list is endless!!
Nothing Lauren has to do (or any good florist in fact) is a 5 minute job, andif they say it is, then reconsider your options! Because the difference is,that a good florist, like concept flowers who spends time over creating your bridal blooms, is a florist who cares, and believe me, as a professional photographer that is something that does show! The photos below hopefully tell the story from a 6am delivery, conditioning of flowers, and then the creative work, through to making table centres pieces and bouquets in the evening.